Krieger Associates


Gail Krieger - President
Formerly vice president of Foote, Cone & Belding and Mediaworks and an honors graduate of The Wharton School, her experience includes 20 years of managing advertising programs for Campbell Soup, Unilever, Sears, and AT&T. She has been involved with DRTV since its explosive growth in the early nineties, overseeing some of the most widely recognized infomercial and short form campaigns. Garden Way (Troy-Bilt), NEST Entertainment (Animated Bible Stories), Advanta Mortgage, StairMaster, Psychic Friends Network, Hairdini, and International Fellowship of Christians and Jews ("On Wings of Eagles") are just a few of the programs she has guided to success.

Alison Goldberg - Vice President Media Director
Alison brings us over three decades of direct response television media and account management. Most recently as Vice President Broadcast Media with Lockard & Wechsler /Havas Media Direct, she managed DRTV accounts including Contour Pillow, Cyclone Rake and Puritan’s Pride Vitamins and rolled out many “As Seen on TV” products. She also helped build successful telecommunication (Assurance, Vonage, Sprint) insurance (Esurance) and financial (ING Orange) campaigns. Previously, Alison established her own media consultancy, held positions as Campaign Manager and Senior Media Buyer with Mediaworks, working on Continental American Life Insurance, Psychic Friends Network, Animated Bible Stories and International Fellowship of Christians and Jews. Early in her career, she was a buyer with American TV Time and oversaw the media efforts of Life Call’s popular emergency response product, aka “I’ve Fallen and Can’t Get Up”. She holds a B.A. from University of Delaware.

Lisa Ehrlich – Media Buyer
Lisa started her career working at the local ABC affiliate in Philadelphia as a Sound Technician before moving into Media Buying. She has over 25 years of experience buying DRTV advertising. She has bought infomercial time for very successful campaigns such as “Richard Simmons Deal A Meal” and the “George Forman Grille” as well as secondary education and humanitarian clients. Lisa manages our short form advertising division along with buying infomercial time on a national level, and has managed budgets in excess of six figures. Lisa earned her Bachelor of Arts degree from Temple University.

Kathy Rowan - Operations Manager
Kathy has been with KAI since 1998. Kathy manages the traffic department, results analysis and invoicing. Kathy was instrumental in the development of KAI’s system, Paradigm. She is an honors graduate of Immaculata University.

Ken Krieger - Founder (1942-2012)
Ken was an entrepreneur with a successful background owning and managing a wide range of businesses including corporate aircraft sales and automotive. He is a commercial pilot and avid offshore fisherman. He and Gail founded the company in 1997.