Krieger Associates


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KRIEGER associates is a full service direct response and infomercial company that stresses personalized service to our clients, no matter how large or small. Whether your campaign is an established hit show or a shoestring start-up, our clients know they can depend on us to deliver only the highest level of client service.

KRIEGER associates precisely manages DRTV campaigns from the media planning stage up through invoice audit & payment. All because we understand that it takes more than a good product and effective creative to turn a profit.

Strategic Media Planning
Intelligent plans produce effective buys. Our media planning philosophy recognizes the diverse factors that will impact your DRTV campaign. Our planners have over 50 years of combined experience. They have helped hundreds of products to succeed.

Efficient Long & Short-form buying
KAI’s solid record of successes has earned us the reputation as exceptional negotiators of direct response media. KAI buyers have long term and solid station relationships. We buy time in every TV market and virtually every cable network.

Accurate Tracking & Analysis
Our propriety system, Paradigm, tracks results by station, time-period, season, offer, creative, and market. Its databases contain individual results for over $100 million worth of television avails on hundreds of broadcast stations and cable networks. We deliver daily results to our clients by 10:00 am eastern every morning.

Creative Assistance
Our creative and production partners have experience with a variety of product categories and services and know how to develop the right approach to reach and motivate your target audience.

Post Production
KAI will shepherd your spots through customization, dubbing, shipping and trafficking. All are services we provide at no extra charge.

KAI’s telemarketing partners ensure your calls are answered and your orders are processed. We work with Convergys, West, InfoCision, and Telenational among others. We manage the answering service relationship for our clients and pass along volume discounts where applicable.

Invoice Verification
We are accountable. We are a full disclosure agency and supply original station invoices to our clients monthly. We practice prompt station payment, which gives us the advantage when negotiating rates. Stations offer us last minute fire sales and rate concessions knowing our reputation regarding payment.

KAI has the highest Dun & Bradstreet rating possible.